Introduction: Tea for Me - An Honest Journey to Profits (00:49)

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This segment orients viewers to the topics of Seth Goldman and his business practices.

The Right Idea (01:05)

Goldman recalls developing the idea for Honest Tea in 1997. Is an empty shelf space an opportunity or a black hole?

The First Buyer (01:21)

Goldman starts a beverage company from his home in 1998. He obtains an audience with the buyer of Whole Foods and Honest Tea enters 17 stores; the product is the best sales point.

Priorities (00:39)

Honest Tea embodies Goldman's personal values. The company's products are organic, sourced from Fair Trade certified growers, and are zero or low calorie.

What's In a Bottle (01:06)

Goldman discusses choosing the shape of the bottle for Honest Tea products and branding. The products, practices, office space, and staff reflects company values.

Marketing (00:47)

Focus is on connecting people in a different way. Every summer, Honest Tea's marketing campaign consists of the National Honesty Index.

Fostering an Entrepreneurial Culture (01:18)

Honest Tea offers individuals a chance to work for a company in which they believe—it is a competitive advantage. Goldman reflects on hiring and firing.

Traits of an Entrepreneur (00:41)

Common themes include passion, a sense of optimism, good communication, persistence, and resiliency.

Selling a Company (01:12)

Goldman jokes that Honest Tea operated like a non-profit for the first ten years. Coca-Cola purchases 40% of Honest Tea in 2008 and the remaining 60% in 2011.

Beyond Selling Tea (00:55)

Goldman decides to create a plant-based burger that has the same nutrients as a beef burger. In 2015, he becomes the executive chairman of Beyond Meat.

Credits: Tea for Me - An Honest Journey to Profits (00:12)

Credits: Tea for Me - An Honest Journey to Profits