Segments in this Video

Madonna: "Music" (03:47)


Studios invested a lot of money in music videos in the early 2000s. Due to technological advances and platform changes, videos became simpler towards the end of the decade. Sascha Baron Cohen starred in Madonna's video. (Credits)

Red Hot Chili Peppers: "Californication" (03:49)

Each member of the band was recreated as a three-dimensional computer animation in a video game. "In Rock DJ," Robbie Williams expressed how much a singer must give in order to become famous. Music video channels decided to cut it due to its blood and gore.

Eminem: "The Real Slim Shady" (02:22)

Eminem solidified himself as a quirky white male who was accepted into rap culture. The rapper portraying multiple roles represented the video's theme of split personalities.

Kylie Minogue: "Can't Get You Out of My Head" (02:07)

The video explored the rise of CGI and technological advances from contemporary cinema. Dawn Shadforth shot the video in an exaggerated fantastic manner.

Christina Aguilera, Lil' Kim, Mya, Pink: "Lady Marmalade" (03:27)

Each featured performer had a unique vocal section. The women appeared in control of their own sexuality and empowered other females. In "Imitation of Life," REM filmed 20 seconds and looped it back and forth to create the video.

Christina Aguilera ft. Redman: "Dirrty" (04:15)

Christina Aguilera explored empowered sexuality. Directed by David LaChapelle, the video eliminated her image as a bubblegum pop singer. "You Rock My World," included appearances by Marlon Brando, Billy Drago, and Michael Madsen.

Fat Boy Slim: "Weapon of Choice" (03:45)

Christopher Walked choreographed the dance in the music video directed by Spike Jonze. In "Get Ur Freak On," Missy Elliott infused comedy into hip-hop.

Johnny Cash: "Hurt" (04:52)

Mark Romanek incorporated film of Cash as a young man as well as images from the derelict "House of Cash Museum." Nine Inch Nails originally recorded the song. The White Stripes created "Fell in Love with a Girl" using stop motion.

50 Cent: "In Da Club" (04:09)

In the video, Eminem and Dr. Dre watched over 50 Cent as he was created as an ideal rap star. Outkast referenced the Beatles first appearance on "The Ed Sullivan Show" in "Hey Ya."

Kanye West: "Jesus Walks" (02:19)

Kanye West made three different versions; the entire project cost over a million dollars. The religious imagery helped make hip hop more accepted in the black Christian Church.

Britney Spears: "Toxic" (03:53)

Spears played with her image and rebranded herself in "Toxic." The sexiness was portrayed in a non-threatening manner. In "99 Problems," Jay-Z returned to the housing projects he grew up in and shot the video in black and white.

Ok Go: "Here It Goes Again" (03:47)

"Here It Goes Again" was the first viral music video. It took 17 takes for the band to feel it was completed properly. Jay-Z appeared in "Umbrella."

Beyoncé: "Single Ladies (Put a Ring on It)" (04:32)

This video became a showcase for Beyoncé and went viral because individuals could imitate the dances. "Bad Romance" by Lady Gaga became the most watched video on "YouTube." Music videos grew more adventurous in the 2000s.

Credits: Music Videos that Defined the 00's (00:39)

Credits: Music Videos that Defined the 00's

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Music Videos that Defined the 00's

DVD (Chaptered) Price: $169.95
DVD + 3-Year Streaming Price: $254.93
3-Year Streaming Price: $169.95



The emergence of new technologies like YouTube and social media meant that the 2000’s were an era where bands and artists redefined what was possible for the music video. Alongside this directors like Garth Jennings, Spike Jonze and Michel Gondry found that advances in special effects gave them more scope to fulfil their vision.

Length: 49 minutes

Item#: FMK168273

ISBN: 978-1-64481-377-5

Copyright date: ©2018

Closed Captioned

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Only available in USA and Canada.