Developing Your HOW: The Culture You Want to Create (03:07)
This section will focus on the how of the why, how, what statement. This gives a clear image of the environment you want to create.
Tips & Tricks to Make Your "How" Powerful (04:29)
If your statement is authentic, you would raise your children this way. It should be between four and eight simple, descriptive sentences.
Why You Do Everything You Do: Becoming a Purpose Driven Leader (02:46)
A powerful why statement provides clarity about your convictions, must be a purpose beyond yourself, and should explain why you do everything in your personal and professional life.
Exercise: Developing Your WHY (08:29)
Ask yourself what kind of company would you ideally like to create? What is your "magic dust" that you will spread as a leader? How will your environment become a better place?
Developing Your Why: Approach 2 (06:13)
Answer four questions to develop your why statement. What will improve as a result of you expressing your magic? Transfer your answers into the template.
Tips & Tricks to Make Your "Why Powerful" (04:04)
Use the two sentence template, do not explain yourself, use simple words, help others reach their potential.
The "What': Clarity About the Results You Achieve (02:48)
This is the outcome you want to achieve and delivers proof of the why and how. Develop a general statement and one that is specific to your job.
Completing Your Positioning Statement (02:13)
Now that you have completed your why, how, and what, it is time to put the statement together. Hear an example.
Apply Your Positioning Statement to Advance Your Career (05:43)
Understand why your statement is powerful and how you can implement it in your career to move from manager to leader.
Conclusion & Next Steps (01:54)
Your statement gives a clear direction for your life and a clear leadership vision. It also helps you shift from a manager to a leader.
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