Segments in this Video

Informative Speeches: Elements of Effective Speeches (03:26)


Informative speeches aim to communicate a simple message to an audience and should be based around a thesis statement that is present in the introduction. After making an introduction, the speaker should transition into the body of the speech. An informative speech has a different tone than a persuasive speech.

Focusing Your Topic (03:17)

To organize and focus a speech, a writer should carefully consider what the speech is intending to achieve and who the recipients of the speech are. The introduction should set audience expectations.

Informative Speeches: Incorporating Visual Aids and Multimedia (04:28)

Images and videos used in speeches do not take the place of the speech and the information they provide, but instead play a supporting role. Considering the audience and the most important points of the speech will help in choosing the right media to present.

Informative Speeches: Plan, Rehearse, and Deliver (02:58)

Speeches should follow traditional structure, with an introduction, body, and conclusion. Subjects should be broken down into an easy to understand manner that is also engaging.

Persuasive Speeches: Elements of Effective Speeches (04:47)

A persuasive speech is characterized by a call to action that is attempting to change the viewpoint of an audience. They are constructed in a similar fashion to informative speeches. Persuasive arguments should be targeted at the intended audience for maximum efficacy.

Persuasive Speeches: Logical and Emotional Appeals (03:36)

Logical appeals use evidence that supports an argument in an effort to persuade. Using an example that moves the audience to emotion is using an emotional appeal. Using both appeal methods should yield best results in a persuasive speech.

Persuasive Speeches: Focusing on the Topic (04:25)

Large topics, like public safety, should be narrowed down into an engaging example. Using an example that the audience can relate to is more likely to persuade, especially if an emotional appeal is at hand.

Persuasive Speeches: Connecting With the Audience (04:10)

Noticing the reaction and response elicited by a call to action to the audience in a persuasive speech is key to measuring the speech's success. A balance between emotional and logical appeals is a good goal to strive for.

Persuasive Speeches: Incorporating Visual Aids and Multimedia (04:10)

Because persuasive speeches intend to change the way of thinking of the audience, they can be the most difficult form of public speaking. Multimedia can be used to support the persuasive message if it is relevant. Multimedia slideshows should not be read from.

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Public Speaking—Informative and Persuasive Speeches

Part of the Series : Public Speaking
3-Year Streaming Price: $169.95



In this video, learn different strategies for writing and delivering two types of speeches: persuasive and informative. Though the speeches are similar in composition, tools like multimedia clips and emotional appeals are used in different ways to wow audiences. 

Length: 36 minutes

Item#: FMK117906

Copyright date: ©2012

Closed Captioned

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