Corporate Community Relations Directors: Main Duties and Responsibilities (00:43)
Evelyn Carter, Wegmans' community relations director for the central New York region, works to maintain the food store's positive public image.
Corporate Community Relations Directors: Career Beginnings (01:16)
Carter pursued an education in public relations at the Newhouse School of Public Communications as a way to combine her writing skills and outgoing personality.
Corporate Community Relations Directors: Keys for Success (02:14)
Carter explains why being an extrovert, having a strong business acumen, and good judgement are keys to succeeding in corporate community relations.
Corporate Community Relations Directors: Education and Certification Requirements (01:15)
Carter says having an undergraduate degree and taking business courses will enhance one's ability to market one's self in a community relations career.
Corporate Community Relations Directors: Workplace Atmosphere (01:35)
Carter enjoys a sense of caring and respect from her employer. Her job requires accessibility and travel. Flexible hours make it possible for her to meet the needs of work and family.
Corporate Community Relations Directors: Advice for Aspiring Pros (01:24)
Carter says an individual needs to be self-motivated due to the flexible nature of the job and because there is not a boss watching over you; having a passion to work for your community helps.
Corporate Community Relations Directors: A Day on the Job (01:49)
Carter says every day is different and most are spent in meetings with organizations requesting Wegmans' support. She uses time in the office is to respond to emails and make decisions on requests.
Corporate Community Relations Directors: Industry Goals and Services (02:12)
As Wegmans' community relations director, Carter uses its financial resources to provide food for organizations helping the needy. She helps Organizations find each other and pool resources to better help the community.
Corporate Community Relations Directors: Industry Challenges (01:09)
With limited resources, Carter is unable to support all the organizations that need assistance. Her challenge is to select the ones that will have the most impact on her community.
Corporate Community Relations Directors: Looking at the Future (03:01)
Community relations directors need to make sure they are recognized as a viable function by executive leadership. Store patrons want to feel they are supporting a company who also supports them and the community.
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